Rachel Peru

As a silver-haired classic curve model, body confidence activist, and influencer, Rachel Peru is the full package! She stepped into the industry at 46 and has been making strides for women and representation ever since. Now in her 50s, Rachel continues to embrace her curves and naturally grey hair, actively challenging ageist stereotypes.

Rachel has carved out her space in the industry by collaborating with renowned brands such as JD Williams, Ambrose Wilson, Medik8, Superfacialist, Bravissimo, and many more, covering the beauty, fashion, and lifestyle sectors. She has also featured in the F&F Clothing campaign with Davina McCall and worked alongside body confidence icons Ashley Graham and Lizzo on the ‘Swimsuit for All’ campaign, establishing herself as a prominent figure in the industry.

Using her social platforms to empower and represent mid-life women, Rachel advocates that they’re not invisible in the industry. Her predominant audience on Instagram and TikTok is aged 35-45+, and she resonates deeply with her followers, promoting comfort in one’s own skin and embracing ageing as a privilege, evident in her ERR of 9%.

Rachel also serves as an ambassador for multiple charities like ‘Be Real’ and ‘The Real Catwalk’ event founded by Khrystyana Kazakova, where she walked the runway in Trafalgar Square with other inclusive models. Her work aligns with her message of inclusivity and body positivity, making fashion and self-love accessible to an older demographic.

In addition to being the face of numerous lookbooks and campaigns, Rachel used to host her own podcast, ‘Liberté,’ where she interviewed women from all walks of life to share their stories and experiences, helping her audience find new passions and purpose later in life. Through her platforms, podcast, and various press interviews, Rachel has been inspiring her online community by sharing her experiences and creating a space for others to step outside of their comfort zone.

Rachel’s influence in the industry is marked by her dedication to promoting body confidence and self-acceptance, proving that age is no barrier to success and visibility. She continuously champions the message that ageing is a privilege and that everyone should feel comfortable in their own skin.